Introduction
In headhunting, it's common to encounter clients whose expectations or approaches are misaligned with current best practices. Some believe that simply posting a job ad is enough; others are sceptical about structured assessments. In these situations, the key isn’t to impose but to guide with empathy and evidence, building authority through collaboration.
🎯 1. Initial Diagnosis with Open-Ended Questions
Before offering solutions, you must understand the client’s mindset. Ask questions like:
- “Which profiles have been most successful in the past?”
- “Where do you think the current strategy falls short?”
- “What made the difference in your most recent hire?”
This approach reveals underlying assumptions and builds trust: the client feels genuinely heard and valued.
📚 2. Present Data and Comparisons
Resistance often stems from a lack of context. Data can be a game-changer:
- “Headhunting processes that include competency assessments reduce turnover by 27%.”
- Comparisons with similar companies show differences in time-to-fill and retention.
Presenting statistics on turnover, hiring quality or cost of error helps clients visualise the tangible benefits of your recommendations.
🧭 3. Fund Small “Experiments”
Suggesting a pilot reduces resistance:
Example:
“Let’s try using competency-based and soft-skill interviews for this vacancy only. If candidate quality improves by 20%, we can apply it more broadly.”
This "minimum viable" approach quantifies improvements without high risk, providing real evidence of value.
🤝 4. Align Incentives and Objectives
Many clients are unclear about what they really want: speed, quality, cultural fit...
Proposal:
- Define clear KPIs: time-to-hire, hiring manager satisfaction and 6-month retention.
- Set performance bonuses based on outcomes.
This creates a partnership of shared success, not a vendor-client dynamic.
💬 5. Use Psychology-Based Communication
How you deliver your message is just as important as what you say. Employ ethical persuasion:
- Instead of criticising a previous strategy, say:
“That strategy seems to have generated limited engagement. Shall we explore an alternative that could triple response rates?”
Start with something the client already agrees on, then introduce new concepts.
🧠 6. Act More Like a Coach Than a Consultant
Rather than prescribing solutions, guide and prompt reflection:
Example:
“What do you think went wrong with the last hire? Let’s review it together so we don’t repeat it.”
This facilitator role fosters a more collaborative, aligned and long-term relationship.
🎥 7. Deliver Constructive and Positive Feedback
Even when addressing issues, the tone should be kind:
Mistake:
“The briefing was poorly defined.”
Rephrased:
“If we refine the briefing a bit, we could attract better candidates. Shall we review it now?”
This kind of constructive feedback drives ongoing improvement without creating tension.
✅ Benefits of These Tactics
Benefit | Outcome |
Builds trust | The client sees you as a strategic partner, not just a vendor |
Encourages engagement | The client actively contributes ideas during the process |
Improves results | More agile, effective, and sustainable headhunting outcomes |
✅ Conclusion
Educating a misaligned client in headhunting isn't about imposition – it's about guiding with empathy, data, micro-experiments and intelligent communication. This builds real authority, grounded in collaboration and evidence, not ego or hierarchy.